I see so many riders treating bikes like a disposable commodity; riding frames for a season then getting the newer, slightly shinier thing next year. This conflicts with my values; I believe a bicycle (and most of the things we own) should have a long and durable life. Graham Cycles counteracts this culture of consumption by building people bikes that they can love for years not seasons.
I accomplish this goal by using steel, which has an excellent fatigue life. I try to “future-proof” my bikes so that when new components and standards come out the bike can be upgraded. A lot of Graham frames have 44mm headtubes, and adjustable dropouts for this reason. I also try to predict where the industry is going instead of where it is, and aim for that. My disc brake Micro-Graham All-Road bike is a good example of that.
I believe function and fit are the two most important qualities of a bicycle. By keeping those qualities in mind when designing bikes I can best achieve the goals of my customers. I have developed a thorough interview process, but it is the ability to really listen to customers that I believe sets Graham Cycles apart. The bikes I build are for riding, not for shows or to look good on roof racks.
Every bike is only as good as the execution with which it is built. You can have the greatest design and the best materials; but they will be wasted if you have a poor process or improper technique. My goal is to build every frame with the highest attention to detail. This can be a lofty and stressful goal; but the challenge is part of the joy. Each bike is an opportunity to make a masterpiece.